womensup
WomensUp, is a service for high school students, METU students and METU graduates which aims to create a women solidarity ecosystem that encourages and keeps them in communication thoughout their career planning.
METU ID - Service Design Lecture
2021
Ayça Kürkçü
Yeşim Erkaan
Elif Yıldırım
Toprak İpek
Problem Statement
How might we?
HMW inform students about METU's successful women and increase their motivation?
HMW gain visibility about women stories to all society?
HMW transfer the knowledge behind the stories?
Research
Survey
A survey conducted to evaluate the current situation and perspectives of students on women issues at METU. The survey consists of 6 sections and includes 64 questions. It was conducted with 124 participants from 26 various departments.
General Opinions
Opinions about METU in Relation to Gender Issues
Experiences in Relation to Gender Discrimination at METU
Experiences in Relation to Feeling Safe at METU
Experiences in Relation to Sexual Harassment at METU
General Information
It has been observed that the approaches, attitudes and evaluations in all the themes researched on women issues are highly positive. In particular, based on the women's responses and comments in the last section, the impression was formed that the culture of cooperation and solidarity within METU is quite vital.
Expectation Mapping
Quatations from workshop session;
Affinity Diagram
Define
A service design for students and graduates which aims to create a women solidarity ecosystem that encourages and keeps them in communication.
Persona Transformation
Customer Journey Map
&Service Blueprint
Aslı is a high school student who lives with her family having low income in Çorum. She wants to become a METU student but not sure and conscious about which department she wants to go. Since she lives in Çorum and she is hesitant about her choice of career, she needs people to guide her through her career way
Dreamer Aslı
17 years old
4th grade high school student
Lives in Çorum
+ dreamer
+ indecisive
+ adventurer
+ wants her freedom
+ gives importance to success
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Tuğçe is a METU student who lives with her friends in dormitory. Since she is a social butterfly, she likes to participate in many social activities. She is a member of several societies in METU. She loves helping newcomer METU students and high school students living in rural areas
Social Butterfly Tuğçe
20 years old
2nd grade Mechanical Engineering Student
lives in Ankara
+ social
+ talkative
+ ambitious
+ wants a good career
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Saniye has a bachelor's degree in business administration from METU and a master's degree from the University of Wisconsin–Madison. She is also board chairman of her company. Being a member of many non-governmental associations and organizations, Saniye considers sharing her experiences with young people as a part of her job by participating in career events as a keynote speaker.
Ambitious Saniye
43 years old
METU BA, M.S
lives in US
+ hardworker
+ visioner
+ helpful
+ believes in social change
Prototyping
Low Fidelity Prototyping
User Testing & Findings
Participants
2 High school students
Tasks
-
Registration,
-
Joining an interested group,
-
Visiting pioneer women profile
Aims
-
Evaluating navigation
-
Developing UX/UI
-
Reassessment of the context
REGISTRATION
Task 1
Service Description
&Ecosystem
Branding
Womensup is a service by KPM METU for high school students (candidate METU students), METU students and METU graduates which aims to create a women solidarity ecosystem that encourage and keep them in communication throughout their career planning. It also aims to enable women to learn by sharing their experiences, motivating others, and making their success stories more visible
Brand Logo
Aesthetic logo includes the intials of name of the app with pleasant color transitions from red to purple. The red tone symbolizes app's belonging to METU and the purple symbolizes women. The slogan, which is also a part of the logo, is the main goal and idea of the app
Brand Name
"Womens Up" as the name suggests aims to point out women going upper. The name says that this app is for women, about women
Color Palette & Typeface
Stakeholder Map
Final Design
High Fidelity Prototype
